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The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest e-commerce market in the world by 2034.
The e-commerce market is expected to reach US$ 64 billion by 2020 and US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
With growing internet penetration, internet users in India are expected to increase from 481 million as of December 2017 to 829 million by 2021. Rising internet penetration is expected to lead to growth in ecommerce.
India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce.
Kissmetrics found that 1 in 4 people abandon a page that takes more than 4 seconds to load.
Aberdeen wrote that a 1-second delay could result in a 7% loss in sales.
Google found that 40% of mobile shoppers will abandon a site that takes more than 3 seconds to load.
Avetti Commerce found that PHP based ecommerce solutions are an order of magnitude slower than Java solutions.
We've put some of the leading open source ecommerce platforms to the test. According to Amazon, every 100 ms of delay costs 1% of sales. Google found that an extra 0.5 seconds in search page generation time dropped traffic by 20%!
Page generation time is now a ranking factor in Google's algorithm. Speed matters! View the ecommerce benchmarking results, and see for yourself.
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"Avetti has been an e-commerce provider for our company for over 10 years for one of our faster-growing divisions. They have been a strategic provider for us and have been a large reason we are able to compete. Their skill sets, willingness and ability to provide enhanced features to meet the needs of our clients have proven very valuable to us."
- Mike P., IT Director Geiger